Smart digital agencies aren’t just delivering websites — they’re delivering insight.
In a world where every agency is fighting to be heard, meaningful differentiation is hard to come by. Budgets are tighter, expectations are higher, and the race for attention has never been more intense.
So how can your agency stand out?
One answer lies in something often overlooked – accessibility. More specifically, your ability to use accessibility data as a powerful storytelling tool.
A fresh source of truth – and influence
AAAnow’s SCORECARD offers a new way to assess digital performance, giving you access to unique insights into accessibility, privacy, environmental impact, and user experience – at scale.
Whether it’s an industry, a sector, or a group of competitors, you choose the parameters, and AAAnow delivers a comprehensive, independent report on how those organisations are performing across key compliance areas.
This is more than internal analysis. It’s fuel for PR, thought leadership, lead generation, and account-based marketing.
And because the data evolves month to month, the story never goes stale.
Why this matters now
The digital world is under pressure – from users, regulators, and clients alike.
Organisations want to know:
- How they’re performing against peers
- Whether they’re meeting fast-changing global compliance standards
- And what they need to do to stay ahead
This creates a perfect opportunity for agencies to step in and lead the conversation.
With SCORECARD, you’re not just sharing opinions – you’re sharing evidence. You become the source of insight, not just the messenger.
What can you do with it?
Use SCORECARD data to:
- Publish benchmark reports that attract media interest
- Run webinars that drive pipeline
- Support awards programmes that elevate your brand
- Build account-based campaigns around client-specific insights
- Showcase client success and reinforce long-term relationships
Whatever your campaign objectives, this is IP you can own and build around – month after month.
Designed for marketers, not compliance experts
SCORECARD is designed to be clear, visual, and accessible – no technical background required. Reports can be shared publicly or privately, adapted for internal decks or external PR. There are no restrictions on how you use the data.
And because it’s automated and delivered regularly, it fits neatly into your content calendar – keeping your pipeline warm, your brand visible, and your clients engaged.
Ready to turn data into differentiation?
If you want to make your marketing go further – with less effort – we’d love to show you how.
We’ll work with you to define your SCORECARD parameters and set up regular reporting based on the sectors or organisations that matter to you. You’ll have something valuable, credible, and entirely your own to talk about – every month.
Let’s talk about how you can use accessibility data to lead the conversation.
